Technology and its abilities come in all shapes and forms, which can make it difficult to decipher who has the best, and does it make them the best?

The answer isn’t so black and white. 

First, we’d like to preface that if a photographer shows up with only an iPhone and some garage lights, that might be cause for concern. However, for the most part what a photographer brings to a shoot can vary, which is normal, as long as they’re the correct tools for the specific job.

As a company with years of experience we have a system that allows us to ensure we come properly prepared to each and every shoot. Prior to shoot day we assess the ask, and start building a gear list that is appropriate for the project at hand. In other words we make sure we aren’t bringing a knife to a gun fight. 

This gear list is based off of the answers to multiple questions we have already brought to the client ie. What type of shots are required? What are the output specifications? Do you have reference shots? Etc.

Knowing these answers to these questions help us understand what is needed from a gear standpoint. If your photographer hasn’t fielded these questions with you - that might be a red flag. Don’t be afraid to ask them what they intend on bringing on the day if this is the case.

Finally, it’s worth mentioning that while it isn’t always advertised, a big part of what we do is making sure we are up to date with the gear and technology we use. Constantly tracking upgrades and new tech means we continue to improve the quality of images and videos we produce for our client. Which is always the goal.