Visual components can drive traffic, interest and sales.

Visual advertising content has always been important, but it has taken on an entirely new life since the emergence of social media. So much of marketing and advertising are now taking place on social media and aside from twitter, almost all social media platforms rely heavily on visual components to grab the attention of the user. Instagram, Pinterest, Tiktok, Newsletters, Facebook & Facebook ads absolutely call for enticing, attention catching, curated, visual or video content. If you don’t have it, you get lost in the algorithm and your message never makes it out of the gate. This truth has continued to evolve, and now even more than still imagery, video content is being rewarded with views and engagement. In fact, video content is climbing heavily in the online circulation, almost 90% of top tier content is now in video form… up from 80% in the past few years.

All of this to say the obvious - the game is constantly changing, and if you want to stick out, you have to keep up. How do you do both of those things? You make sure you are equipped with tons of quality visual content, both still shots and video, to ensure you can post consistently, while always pushing the truths about your product, brand and services. This can be a lot of responsibility for the individual, and that is where we come into play. Trusting professionals who have made it their career to create polished, thought out and well executed visual content will mean you are ready to face the tough asks social media platforms call for. 

The reward? If done correctly and consistently, embracing visual content will lead to more traffic coming to your platforms, and from there your website. It will up your engagement, lead to more followers, likes, shares and revenue while also solidifying your place in the algorithm that is social media.

We don’t say this without having lived it. We know first hand how quality visual content can lead to business when executed consistently. Recently we have experienced our own growth since our 2021 social media makeover campaign began. Let us take you down the same road and help you succeed with quality visual content - the new must have for marketing yourself appropriately.