MAKE MY LOGO BIGGER WITH SPECIAL GUEST MEL HENNIGAR

Buckle up for another incredible episode of Make My Logo Bigger! 

On today’s instalment we’re joined by the incredibly talented Mel Hennigar; an award-winning copywriter, creative director, and emerging producer. 

Mel’s career has taken her to the heart of advertising and marketing, where she crafted compelling narratives for some of the region's most prominent brands - earning plenty of accolades along the way. More recently, she has discovered a passion for production, now setting out to explore her own exciting creative projects. 

It's undeniable that her creative prowess and knowledge of this sector makes her a heavy hitter, with tons of valuable experience to share.

Join along as we explore Mel’s journey and dive into her unique and powerful insights. You don’t want to miss this episode!

Learn more about Mel:

Mel Hennigar on LinkedIn

Listen to MMLB on:

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MAKE MY LOGO BIGGER: SEASON 4 KICKOFF WITH PETER WOODWARD

Today we kick off Season 4 of Make My Logo Bigger!

Wow. We can’t believe it. This podcast began as an experiment, and now we can’t imagine a world where we weren’t doing it. This series has provided us with so much creative food, energy and connection. The privilege of having these conversations with our community is not lost on us, and we are so thankful for the fascinating creative personalities who have collaborated with us on each episode. And to the listeners - the most important facet of this podcast, thank you for being on this ride with us. We hope you have learned along side us, and have felt inspired by the stories our guests have so graciously shared… now let’s get to it.

For our kick off episode, we are thrilled to welcome our friend and Managing Director and Owner of Shortstop, Peter Woodward.

Peter is a true creative powerhouse with 14 years in the industry. As Shortstop’s left-brain thinker, he brings a unique blend of analytical skills and creative insight to every project. Known for his constant tinkering and problem-solving mindset, he isn’t afraid to challenge clients to push boundaries and achieve the best possible outcomes.

Join us as we dive into his journey, explore his approach to creative production, and discover how he navigates the ever-evolving landscape of digital strategy. Get ready for a conversation filled with inspiration and fresh perspectives!

Learn more about Peter:

Shortstop

Peter on LinkedIn

Subscribe to MMLB on:

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Let's commit to safer spaces! #HappyHAlifaxPRide

Every once in a while, a very meaningful project comes across our table at JIVE and reminds us of our core values and beliefs. The SAFER project videos were exactly that.

Inclusion, and creating safe spaces for our 2SLGBTQIA+ youth and community members helps to strengthen our city, province, country and society as a whole. With these videos, our client Wisdom2Action, will help equip educators to do just that.

Thank you to Wisdom2action and Shortstop Agency for trusting us to produce their creative vision. Thank you to Hennessey Casting for their support in finding incredible talent to deliver this message, and to the actors who came with their full hearts to bring it to life. Check these out to learn more about how you can encourage safe spaces for all.

Today JIVE celebrates PRIDE with the community! Let’s keep working to continue prioritizing inclusivity, love and understanding.

Thanks for watching. Let’s keep making space for each other.

*The SAFER Project is made possible due to funding provided by Women and Gender Equality Canada.

 

Reflecting on Europe 2023

In a few days, my family will set out on new European adventure. You might say we’ve become dependant on exploring the world around us… taking in the cultures and sights that make the world so incredible. It’s amazing how inspiring our surroundings can be when we take the time to look with our own eyes.

This is exactly what happened last summer, as my family explored Italy.

It was the summer of 2023, amidst the whispers of ancient cobblestones and the melodies of Italian summers, my family and I set off on a journey through Europe, weaving through landscapes steeped in history and beauty. From the timeless streets of Rome to the enchanting canals of Venice, each destination left an indelible mark on my soul. Here's a glimpse into that European experience:

The adventure began in the eternal city of Rome, where history echoes through every stone. From there, we ventured to the vibrant city of Bologna before making our way to the quaint town of Lavarino near Emilio Reggio. A highlight of the trip was attending a Harry Styles concert, an electrifying experience. Our journey continued to the romantic city of Venice, where we wandered through streets overwhelmed by beauty and history. From Verona to Milan, Genoa to Nice, each stop along the way unveiled new wonders and delights, culminating in a return to the shores of Pisa, where memories of years past mingled with the present.

Amidst the splendor of ancient cities and breathtaking landscapes, the highlight for me was multifold. Venice, with its timeless beauty and unparalleled charm, captured my heart in a way that no other city could. Yet, it was our return to Pisa after nearly 15 years that truly moved me. Walking the same beaches and basking in the warmth of nostalgia, I was reminded of the enduring power of memories and the passage of time. However, the most unforgettable moment was driving through the Italian countryside on those balmy summer evenings, surrounded by loved ones, music filling the air—a moment frozen in time, etched into my memory forever.

Among the myriad wonders of Europe, Venice emerged as my favorite destination. Its ethereal beauty, steeped in history and romance is unmatched. Every corner revealed a new enchantment, every canal whispered secrets of centuries past. Venice captured my imagination in a way that no other city could, leaving an indelible impression on my heart.

Photography has always been my passion, my way of capturing fleeting moments and preserving memories for eternity. Far from feeling like work, it's my favourite aspect of travel—a return to my roots, a celebration of the art form that first ignited my imagination.

As I reflect on the journey, it's the simple moments that resonate most deeply—the laughter shared with loved ones, the warmth of the Italian sun on my skin, the gentle breeze as we drove through the countryside at dusk. These are the feelings I am reminded of as I revisit these photos. Thank you Europe - for an amazing summer of memories, we will see you soon to make more.

Make My Logo Bigger with Special Guest Suzanne Morrison

On this week’s episode of Make My Logo Bigger we welcome, the Admissions and Marketing Director at Armbrae Academy, a long term JIVE partner, and my wife, Suzanne Morrison.

Suzanne is a proud Cape Bretoner and even prouder Xavierian. A graduate of St. F.X. University with her Bachelor of Arts in English and Political Science, she has spent most of her career in communications. She has worked for Tourism Nova Scotia and several advertising agencies in Halifax, and spent years partnering with her sister in an event management company - Offspring Productions. Offspring produced an annual event in the HRM which was a four-day activity-driven family weekend with a large exhibition component. Suzanne has also been a partner with us here at JIVE Photographic Productions for over 20 years!

During this time, she has cultivated ideas and strategies for JIVE and also became a certified Make-Up Artist to assist with the family business. On the home front, Suzanne and I have three sons, Hogan, Redford, and North, the eldest who graduated from Armbrae in 2016. Her strong passion for the school (developed during Hogan's time at Armbrae) combined with her sales and marketing experience, made her a great fit for the role of Admissions and Marketing Director at Armbrae, a position she has now held since 2017. Responsible for the popular quotes on the Armbrae sign, her motto is "Do what you love, love what you do.”.

Be sure to tune in to hear Suzanne share insights from her dynamic career and her journey in independent school marketing - where her passions have truly aligned - you don’t want to miss it!

Listen to MMLB on:

Spotify

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Learn more about Suzanne:

Suzanne on LinkedIn

Armbrae Academy

Let us know what you think of this episode: