MAKE MY LOGO BIGGER WITH SPECIAL GUEST MEL HENNIGAR

Buckle up for another incredible episode of Make My Logo Bigger! 

On today’s instalment we’re joined by the incredibly talented Mel Hennigar; an award-winning copywriter, creative director, and emerging producer. 

Mel’s career has taken her to the heart of advertising and marketing, where she crafted compelling narratives for some of the region's most prominent brands - earning plenty of accolades along the way. More recently, she has discovered a passion for production, now setting out to explore her own exciting creative projects. 

It's undeniable that her creative prowess and knowledge of this sector makes her a heavy hitter, with tons of valuable experience to share.

Join along as we explore Mel’s journey and dive into her unique and powerful insights. You don’t want to miss this episode!

Learn more about Mel:

Mel Hennigar on LinkedIn

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MAKE MY LOGO BIGGER: SEASON 4 KICKOFF WITH PETER WOODWARD

Today we kick off Season 4 of Make My Logo Bigger!

Wow. We can’t believe it. This podcast began as an experiment, and now we can’t imagine a world where we weren’t doing it. This series has provided us with so much creative food, energy and connection. The privilege of having these conversations with our community is not lost on us, and we are so thankful for the fascinating creative personalities who have collaborated with us on each episode. And to the listeners - the most important facet of this podcast, thank you for being on this ride with us. We hope you have learned along side us, and have felt inspired by the stories our guests have so graciously shared… now let’s get to it.

For our kick off episode, we are thrilled to welcome our friend and Managing Director and Owner of Shortstop, Peter Woodward.

Peter is a true creative powerhouse with 14 years in the industry. As Shortstop’s left-brain thinker, he brings a unique blend of analytical skills and creative insight to every project. Known for his constant tinkering and problem-solving mindset, he isn’t afraid to challenge clients to push boundaries and achieve the best possible outcomes.

Join us as we dive into his journey, explore his approach to creative production, and discover how he navigates the ever-evolving landscape of digital strategy. Get ready for a conversation filled with inspiration and fresh perspectives!

Learn more about Peter:

Shortstop

Peter on LinkedIn

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Make My Logo Bigger with Special Guest Suzanne Morrison

On this week’s episode of Make My Logo Bigger we welcome, the Admissions and Marketing Director at Armbrae Academy, a long term JIVE partner, and my wife, Suzanne Morrison.

Suzanne is a proud Cape Bretoner and even prouder Xavierian. A graduate of St. F.X. University with her Bachelor of Arts in English and Political Science, she has spent most of her career in communications. She has worked for Tourism Nova Scotia and several advertising agencies in Halifax, and spent years partnering with her sister in an event management company - Offspring Productions. Offspring produced an annual event in the HRM which was a four-day activity-driven family weekend with a large exhibition component. Suzanne has also been a partner with us here at JIVE Photographic Productions for over 20 years!

During this time, she has cultivated ideas and strategies for JIVE and also became a certified Make-Up Artist to assist with the family business. On the home front, Suzanne and I have three sons, Hogan, Redford, and North, the eldest who graduated from Armbrae in 2016. Her strong passion for the school (developed during Hogan's time at Armbrae) combined with her sales and marketing experience, made her a great fit for the role of Admissions and Marketing Director at Armbrae, a position she has now held since 2017. Responsible for the popular quotes on the Armbrae sign, her motto is "Do what you love, love what you do.”.

Be sure to tune in to hear Suzanne share insights from her dynamic career and her journey in independent school marketing - where her passions have truly aligned - you don’t want to miss it!

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Learn more about Suzanne:

Suzanne on LinkedIn

Armbrae Academy

Let us know what you think of this episode:

 

Make My Logo Bigger Special Edition: JIVE TEAM!

Today, we have a very special episode of Make My Logo Bigger! We're turning the mic on the JIVE team!

Guest hosted by our good friend from National PR, Jon Richard, we set off to deep dive into the workings of JIVE. With our hosts turned guests, James Ingram (Owner and Director) and his two right hand men; Mark, and Rix, this episode offers valuable insight into processes, beliefs and values of this team.

JIVE is the leading Advertising Production Company in Nova Scotia and now we get to pull back the curtain and see why. Sit back, kick your feet up, and get to know the JIVE team a bit better with this must listen episode!!

Learn more about the JIVE team:

JIVE Website

JIVE LinkedIn

JIVE Instagram

JIVE Facebook

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Make My Logo Bigger with Special Guest Jon Richard

On today's episode, we're deep diving into the world of advertising creativity with a true maestro in the field, Jon Richard. Jon isn't just another creative mind; he's a seasoned Advertising Creative with over a decade of experience in decoding the essence of both people and brands. Currently with National PR, Jon brings a unique blend of expertise and passion to the table.

With insightful conversations around empathy in advertising, the art of pivoting, and the difference between a steak and a great hamburger, it's an episode you won't want to miss. 

A creative leader who doesn’t just talk the talk, but walks the walk; Jon has built spirited teams, secured pitch wins, and turned a kaleidoscope of ideas into tangible successes across every type of media you can think of.

He’s not just about crafting compelling narratives; he's about unraveling the very fabric of human emotion that lies at the core of successful advertising. This is what sets Jon apart, his relentless pursuit of understanding. This empathetic mindset doesn't just lead to insights—it creates campaigns that strike a chord with the very human heart of the market. Because for Jon, the magic happens when a campaign truly resonates with the person on the other side.

Learn more about Jon Richard:

Jon Richard on LinkedIn

National PR

Listen to MMLB on:

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Apple