In the world of Hotel and Resort marketing, nothing resonates as powerfully as high-quality visual materials that help communicate the guest experience. Strong image and video components can be used on social platforms, websites, billboards, print ads and internally to help build a strong brand and show new and returning guests what sets you apart from the competition. When The Marriott Harbourfront needed support creating such visual materials, JIVE was elated to jump in with both feet.
Located on Halifax’s beautiful Harbour, The Marriott Harbourfront goes above and beyond, offering; delicious food, spacious rooms, family entertainment, golf simulators, a modern fitness centre a brand new dome dining experience. It is without a doubt one of the best places to stay in the city. With friendly staff and a long list of offerings and services, it wasn’t difficult to find interesting things to showcase and highlight.
Paired with the creative minds at Trampline Branding, and wonderful talent from Full Spectrum Talent, we set out to equip the Marriott Harbourfront with visual content for years to come.
From our approach to collecting high-quality photographs that showcase a hotel's unique features to producing engaging videos that capture the essence of the guest experience, this blog will dive into how we approached the job, and the the final product that followed.
Preparing for the shoot
From the get-go, planning was the name of the game. JIVE has always believed in over-preparing so that when we are on set, we can relax and let the magic happen.
After a couple of location scouts and conversations with the agency and client, we landed on a plan that we all felt would bring their vision for this campaign to light.
This plan then became a shot list. A shot-list is a detailed document listing every individual experience, offering, service and product that needed to be captured. This shot list was then shared with the agency and client to ensure nothing was missed.
Once we understood the scope of the project, we brought on extra hands to help navigate a shoot of this size. Many thanks to Michael Jackson, Kelly Rose, and Catherine Boyd for lending their talents - we couldn’t have done it without you. We also outsourced important equipment from our friends at Equifilm, that would be essential to deliver on the ask.
With team and tech intact, as well as a solidified shot-list, the schedule was created. This allowed for everyone to feel confident in our ability to collect everything needed in the time allotted. Being able to look back onto this schedule is such an important part of ensuring each ask is captured, and reinforces time management creating efficiency and focus.
With a ton of prep work under us - it was time to shoot!
Creative Concept:
Creatively, the main idea was to showcase the Marriott Harbourfront’s new offerings and demonstrate to their new or returning guests how comfortable and enjoyable their stay will be.
From showcasing their newly constructed golf simulator to following a guest as they have a delicious cappuccino at their Balancing Rock Café, we captured video and images that told the story of their guests’ experiences.
This is where the talent from Full Spectrum Talent do what they do best. With great models who understood the ask, we explored all of the Marriott’s key offerings and were able to shoot the authentic and genuine enjoyment of our models.
Check out more BTS here!
Final Results
On every job, we always feel excited to share the final results and how these photos and videos are performing once put in front of a huge audience. We’re proud to say that you probably recognize some of the following photos from your feed on Facebook or Instagram.
And we didn’t only produce powerful visuals, but also were able to put together the following video spots for them.
Final Thoughts
It was such a pleasure to work with the Marriott Harbourfront, Trampoline and Full Spectrum Talent on this project, and the results are something we are proud to share.
We had a blast working with the whole crew. From the lighting department to the camera operators, from hotel staff to shoot talent, everyone came ready to collaborate, and the final product reflects that joint mission. Until next time!!
Want to book your stay at the Marriott Harbourfront? Click Here
