A question that comes up a lot when talking to prospective clients is, how far along in the concept stage of the project should I be before hiring a professional photographer? While some may think their ideas should be completely hashed out, it’s quite the opposite. You really don’t need to be very far along in the process at all.
There are a few specific questions that you and your team should discuss before meeting with a photographer to best communicate your needs. These questions will give the photographer a better sense of what role they can play, and what they can bring to the table. Knowing to ask these questions also empowers the client, and can facilitate better communication right out of the gate.
Here are the questions we believe to be most important when first engaging with a professional photographer:
What are you looking to photograph?
Do you have any reference shots to share to help with visual art direction etc.?
How many people need to be photographed? (Groups or individuals?)
Where do you want the photoshoot to take place? (Studio or on location? and if on location, where and why?)
When does the shoot need to be scheduled?
Is there requirement for additional talent?
What is the turnaround time on deliverables?
Is there, or will there be an ad agency involved?
What is the usage of the images we are going to produce? (Print, PR, advertising, online.)
All of the above can influence the cost of the shoot, and so being direct can create trustworthy and meaningful communication about the project.
These questions are foundational for both the photographer, and the team hiring them. Lead with these and you will have the support of your photographer throughout the project.
