This episode of Make My Logo Bigger is a special one as we speak to our long time friend, and incredibly talented creative, Shawn King. With years of experience both on the agency and client side, Shawn discusses the pivotal change in perspective that led him back to the advertising industry.
As newly appointed Senior VP & Executive Creative Director at Trampoline, Shawn’s approach to the work is refreshingly simple and laid back: good ideas happen, and when they do you’ll know. This trust in his own eye has undoubtedly been part of the reason for his success in this industry, and to hear it from him directly is powerful. Shawn also discusses the importance of keeping your tank full - whether it be by flexing his creative muscle in other disciplines (like his band) or avoiding overthinking and burnout, his pointers, and his own journey, offer us great exercises for any and all creatives feeling overwhelmed.
Shawn knew long ago that his superpower was his work ethic and the relationships he is able to build with his team, suppliers and clients. We know from our own work with Shawn how important this element of his process is, and to pick his brain on the subject has reinforced these point for all of us here at JIVE. Follow along for great stories of past projects and what it took to get them done. This is an episode you won’t wanna miss!
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