One today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. At Events East, Erin is responsible for the Halifax Convention Centre, Scotiabank Centre and Ticket Atlantic, overseeing the full integration of marketing activities for all areas of business, ensuring alignment with sales activities, strategic partnerships and the overall long-term strategy for the organizations. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Convention Centre succeed in an incredibly meaningful, and award-winning way.
With an emphasis on communicating the offerings of our province and the city of Halifax, Erin’s approach feels like a breath of fresh air. She speaks to the power of teamwork, partnerships, big ideas, standing out from the rest, the art of listening to both your team and client - and then putting what you learned into action. Enjoy!
Learn more about Erin Esiyok-Prime: