As I sit here with my coffee in hand, in the midst another lockdown, I unexpectedly feel gratitude. This year, as trying as it has been, has highlighted community, commitment and resilience. We have felt these sentiments around us, holding us up above water, and so we feel inclined to return the favour and showcase some of the incredible Atlantic Canadian businesses and brands we have worked with recently. Our interest is to continue to find ways to elevate this community - whether it be through the work we do, or through finding meaningful connection through the arts. Take a look at who we've been working with below, as well as a new segment of our newsletter where you can find my personal recommendations for film, music and other art forms.
We recently had the honour of putting together this video for Surette Battery Company Ltd. Surrette Battery has been a life source for the people of Springhill, and is the only independent battery manufacturer in Canada. This family run business is thriving and we’re thankful we got to help them tell their story. Big thanks to Skyline Studios for collaborating with us on this one and to Haylo Branding & Marketing for bringing us in on this project.
Maritime Gourmet Mushrooms Collection
JIVE was recently short listed for the Communication Arts Photography Competition for this series of Maritime Gourmet Mushroom shots. We were honoured to be recognized by an internationally representative jury of creative directors and photographers.
This collection of shots inspired us to learn more about fungi and mushrooms - what we discovered was their incredible potential to be a sustainable material that could change the face of fashion and even the way we build structurally.
One of my greatest personal joys is immersing myself in the world of film. This year there were two stand outs among the films I experienced. First, "Nomadland" lives up to the hype - Best Picture winner at this years Academy Awards, "Nomadland" is an absolute must-see. Frances McDormand is a special actor - she embodies such a presence, such charisma. Incredible film. "Minari" follows a Korean family who moves to Arkansas in search of the coveted American dream. This film is easily one of best I have seen all year and Youn Yuh-Jung was well deserving of her Best Supporting Actress win at this years Academy Awards. It will remind you of what truly makes a family and you will leave touched and moved. I would love to know what you think of either or both of these films - never hesitate to reach out with your opinions of recommendations.