This week, after almost a year of planning, scheduling, shooting and producing, we are ecstatic to share the work JIVE has done in collaboration with National PR for the Halifax Port Authority. With National PR’s creative concept, “One Port City”, we were tasked to demonstrate the deep intertwinement between the city and its port. The Port has been, and continues to be, the heart of Halifax, and so we set out to show the Port Authority in all its glory, while also capturing imagery and footage that showed the unique and deep integration between the Port and city.
This was no small feat. The scouting for a job like this was extensive. We explored every perspective and angle to ensure that our shot list could be accomplished in the most efficient way possible, and even then, we had to account for the container ship schedules (which, we discovered, can be erratic at best!). Pair this variable with wanting perfect weather and outdoor lighting conditions and it became clear that flexibility was going to be our best friend for this project. With that flexible mindset, and the incredible planning work done by National PR we were able to tackle these obstacles head on and pivot at a moments notice, producing a body of work we are all incredibly proud of.
There were moments on this shoot that I stood in awe of our city. The harbour that embraces Halifax is massive, so much bigger than I thought, and on days when the sun shone down on it, glistening through every sight line in the city, I knew I was growing a deeper appreciation for this “One Port City”. We hope this work does that for you as well.
Thank you to National PR for including us on this journey. It was incredible to work with such a creative, organized and wonderful team.