Join us for this instalment of Make My Logo Bigger as we sit with a true trailblazer in the realm of photography and digital imaging, as well as a mentor and friend to JIVE, Dave Campbell. From his beginnings, capturing medical marvels at Mount Sinai Hospital, to co-founding one of Eastern Canada's leading commercial studios with Robinson/Campbell & Associates LTD, our guest's lens has witnessed the evolution of an industry.

Beyond his time in the studio, he has also dedicated over two decades to shaping young minds at NSCC, including 2 of the JIVE team, by developing the Digital Imaging one year program. This would go on to become the second instalment of the 2 year Professional Photography diploma program, creating a lasting impact.

Sit back and enjoy a relaxed conversation with this visionary behind the lens, revisiting some of the most important shifts and milestones in the photography industry over the past 30 years. It’s a must listen for anyone interested in visual mediums and commercial photography!

A bit more about Dave Campbell:

In 1991, as pioneers in the industry, Robinson & Campbell became one of the first photography studios in Canada to adopt digital capture technology, bringing them to the forefront of creating new standards for visual storytelling. With that, they have been recognized nationally for their work with clients such as Aliant Telecom, Financial Post Magazine, Canada Post, Report on Business Magazine, Irving Oil and Nova Scotia Power Inc. just to name a few. Beyond his time in the studio, he has dedicated over two decades to shaping young minds at NSCC by developing the Digital Imaging one year program. This would go on to become the second instalment of the 2 year Professional Photography diploma program.

In addition to teaching, David continues to consult privately in the areas of photography, digital imagine and new media. His most recent work can be found in the Scenic Highways of Canada and the Millennium stamp series from Canada Post. It’s evident his work captures the essence of our world.

On top of all this, his academic pursuits, including a Master's Degree in Art Education, help to delve into the complex relationship between technology and humanity. We hope you enjoy this episode…

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Alright, who is ready to start travelling again? We know we are - and we assume all travellers have been daydreaming of the day they can move freely throughout our country and world again. It’s been a hard year, and many have felt cooped up while trying to remain safe - and they will be more than ready to book when given the green light. For accommodations, resorts, and destinations, now is the time to start thinking about how you can be top of mind when the public sets out to book their summer vacations.

With vaccinations being rolled out faster than ever, and provinces coming together to maintain numbers, it looks hopeful that we will be returning to some version of normal within the next 6 months to a year, with slow improvements paving the way. That makes right now an incredibly important time to begin planning your marketing and social content to ensure your domestic and international clients know you will ready to accommodate them when the time comes.

It’s also important to note that with the ever changing restrictions, travel patterns are going to shift and change. Travel will inevitably thrive locally and inter provincially, while international travel remains on hold. This creates a unique opportunity to really market yourselves to your local travellers, creating powerful campaigns to demonstrate what you have to offer as they begin to plan their summer trips.

That’s where we can help. JIVE photographic has 25+ years experience working primarily with advertising and editorial clients to achieve the client’s message in both still photography and video, communicating it through a unique aesthetic style. We, just like you, have had time to take a step back and really hone in on our expertise, and we are ready to step back in the ring and help you prepare for the surge re-openings and normalcy are bound to bring.

Today’s audience depends so much on visual content with a story telling approach. Using still photography, video and drone footage we can help you demonstrate why your audience can trust you to give them an incredible experience.

With extensive experience shooting for tourism we have become veterans at deducing what you want to show that represents the experience you can give. Check out some of these examples of the work we have & let’s chat about what we can do for you.