On today’s episode of Make My Logo Bigger, we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing and now. he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals as content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, tourism or hospitality, it’s an episode you won’t want to miss. Take a listen and let us know what you think!
"MAKE MY LOGO BIGGER WITH SPECIAL GUEST SHAWN KING"
On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years.
Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!
"Make My Logo Bigger With Special Guest Leslie Gascoigne"
Join us for an exciting episode of Make My Logo Bigger in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is President of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience - you don't want to miss it!
At Trampoline, Leslie collaborates daily with a team of over 20 passionate individuals comprised of strategic, creative, media and digital experts and oversees the development of integrated marketing communications solutions for regional and national clients such as Discover Halifax, Saint Mary's University, Halifax Shopping Centre, and many more. Leslie understands how to help clients effectively build their brands at all consumer touch points to generate real results. It’s safe to say she has a lot of knowledge to share on this industry. We hope you enjoy this instalment of Make My Logo Bigger!
Learn more about Leslie Gascoigne:
"MAKE MY LOGO BIGGER WITH SPECIAL GUEST MARY NAVAS"
On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE; the one and only, Mary Navas. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax.
Integrated marketing and communications strategies are her bread and butter and with her she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. You won’t want to miss it!
“One Port City” campaign, made in collaboration with JIVE, Mary and National PR
Learn more about Mary Navas:
Listen to MMLB:
"MAKE MY LOGO BIGGER: WITH SPECIAL GUEST Callie Gallant"
On this segment of Make My Logo Bigger, we sit with our good friend and marketing and communications professional, Callie Gallant. With nearly 2 decades of experience in strategic communications and planning, Callie now sits as the Director of Marketing and Communications at our local not-for-profit summer camp for children with chronic health issues, Brigadoon Village.
For those unfamiliar with Brigadoon, it’s a non-profit pediatric medical camp facility on Aylesford Lake in the Annapolis Valley. With their partners, they deliver year-round camp programming to children, youth, and families living with health conditions or other life challenges in Atlantic Canada. Their mission is to passionately transform the lives of their campers by helping them reach their full potential through experiential learning, meaningful connections and exceptional fun.
They’ve experienced tremendous growth over 10 years in operation and can now accommodate over 3,500 children & youth at the nearly 30 camp programs they host throughout the year.
Wunder & JIVE Photographic Productions collaboration for: Brigadoon Village Campaign
Brigadoon is the first facility of its kind in Atlantic Canada and is now the largest pediatric medical camp in Canada - and it’s Callie’s job to market them appropriately.
Sit back for a master class on how to market not-for-profits. Callie’s exceptional intelligence and huge heart have lead her to break the status quo of expectations in this realm, and it’s yielding results. With commentary on what society needs, and how we should view marketing in relation to not-for-profits this is a must listen for all in the industry.
Where to listen:
Learn more about Callie & Brigadoon Village: