Make My Logo Bigger with special guest Erin Esiyok-Prime

One today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. At Events East, Erin is responsible for the Halifax Convention Centre, Scotiabank Centre and Ticket Atlantic, overseeing the full integration of marketing activities for all areas of business, ensuring alignment with sales activities, strategic partnerships and the overall long-term strategy for the organizations. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Convention Centre succeed in an incredibly meaningful, and award-winning way.

With an emphasis on communicating the offerings of our province and the city of Halifax, Erin’s approach feels like a breath of fresh air. She speaks to the power of teamwork, partnerships, big ideas, standing out from the rest, the art of listening to both your team and client - and then putting what you learned into action. Enjoy!

Learn more about Erin Esiyok-Prime:

LinkedIn
Events East
Instagram

Listen to MMLB on:

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MAKE MY LOGO BIGGER SPECIAL EPISODE COLLABORATION WITH ARMBRAE'S Suzanne Morrison and Meaghan Jackson

Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and Advancement Officer, Meaghan Jackson. An insightful how to for not-for-profit marketing, we discuss how this powerhouse team of women are digging their heels in to demonstrate how impactful their independent school has been, and can be to families and students alike. We touch on the pros and cons of wearing many hats, the power of social media, and the importance of connectivity between alum, current/prospective students, families and donors.

This team leaves no stone unturned, and to hear their approach is a great reminder of what’s at the core of all marketing - a strong sense of identity, and how to share that with the world. Enjoy!

Want to learn more about Armbrae? RSVP to their Open House taking place on May 30th from 6:30pm-8pm HERE

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

Make My Logo Bigger with Special Guest Andree Gracie

On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history of working in tourism, television, sales, marketing, music, and cultural events, and has long been a well known name throughout the Atlantic provinces for the work she does. Her approach to making cultural events impactful, her artists’ careers successful, and her own business growable is valuable to everyone looking to make their mark on any industry. Her journey is one for the books, and serves to support her belief that one opportunity always leads to another. With inspiring anecdotes, thoughtful advice, and heartwarming conversation, this episode with Andree feels like a warm coffee chat with a mentor. It’s a episode you don’t want to miss! Enjoy!

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

Learn more about Andree:

On Instagram

On Facebook

On LinkedIn

Stream MMLB on:

Spotify

Apple Podcasts

Make My Logo Bigger With Special Guest Kevin Toth

On today’s episode of Make My Logo Bigger, we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing and now. he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals as content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, tourism or hospitality, it’s an episode you won’t want to miss. Take a listen and let us know what you think!

"MAKE MY LOGO BIGGER WITH SPECIAL GUEST SHAWN KING"

On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years.

Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!

Listen to MMLB on:

Spotify

Apple