On today’s episode of Make My Logo Bigger, we speak to President of Fox Harb’r Resorts, our friend, Kevin Toth. Kevin has a wealth of experience in resort/hotel operations, real estate development, ski and golf operations management and destination marketing and now. he is sharing that knowledge with us. With Kevin leading the conversation, we discuss; the role of good visuals as content for international and local marketing, how digital marketing has effected their approach and the importance of staying true to your “North Star”. Whether you work in marketing, tourism or hospitality, it’s an episode you won’t want to miss. Take a listen and let us know what you think!
Our amazing experience working with The Marriott Harbourfront
In the world of Hotel and Resort marketing, nothing resonates as powerfully as high-quality visual materials that help communicate the guest experience. Strong image and video components can be used on social platforms, websites, billboards, print ads and internally to help build a strong brand and show new and returning guests what sets you apart from the competition. When The Marriott Harbourfront needed support creating such visual materials, JIVE was elated to jump in with both feet.
Located on Halifax’s beautiful Harbour, The Marriott Harbourfront goes above and beyond, offering; delicious food, spacious rooms, family entertainment, golf simulators, a modern fitness centre a brand new dome dining experience. It is without a doubt one of the best places to stay in the city. With friendly staff and a long list of offerings and services, it wasn’t difficult to find interesting things to showcase and highlight.
Paired with the creative minds at Trampline Branding, and wonderful talent from Full Spectrum Talent, we set out to equip the Marriott Harbourfront with visual content for years to come.
From our approach to collecting high-quality photographs that showcase a hotel's unique features to producing engaging videos that capture the essence of the guest experience, this blog will dive into how we approached the job, and the the final product that followed.
Preparing for the shoot
From the get-go, planning was the name of the game. JIVE has always believed in over-preparing so that when we are on set, we can relax and let the magic happen.
After a couple of location scouts and conversations with the agency and client, we landed on a plan that we all felt would bring their vision for this campaign to light.
This plan then became a shot list. A shot-list is a detailed document listing every individual experience, offering, service and product that needed to be captured. This shot list was then shared with the agency and client to ensure nothing was missed.
Once we understood the scope of the project, we brought on extra hands to help navigate a shoot of this size. Many thanks to Michael Jackson, Kelly Rose, and Catherine Boyd for lending their talents - we couldn’t have done it without you. We also outsourced important equipment from our friends at Equifilm, that would be essential to deliver on the ask.
With team and tech intact, as well as a solidified shot-list, the schedule was created. This allowed for everyone to feel confident in our ability to collect everything needed in the time allotted. Being able to look back onto this schedule is such an important part of ensuring each ask is captured, and reinforces time management creating efficiency and focus.
With a ton of prep work under us - it was time to shoot!
Creative Concept:
Creatively, the main idea was to showcase the Marriott Harbourfront’s new offerings and demonstrate to their new or returning guests how comfortable and enjoyable their stay will be.
From showcasing their newly constructed golf simulator to following a guest as they have a delicious cappuccino at their Balancing Rock Café, we captured video and images that told the story of their guests’ experiences.
This is where the talent from Full Spectrum Talent do what they do best. With great models who understood the ask, we explored all of the Marriott’s key offerings and were able to shoot the authentic and genuine enjoyment of our models.
Check out more BTS here!
Final Results
On every job, we always feel excited to share the final results and how these photos and videos are performing once put in front of a huge audience. We’re proud to say that you probably recognize some of the following photos from your feed on Facebook or Instagram.
And we didn’t only produce powerful visuals, but also were able to put together the following video spots for them.
Final Thoughts
It was such a pleasure to work with the Marriott Harbourfront, Trampoline and Full Spectrum Talent on this project, and the results are something we are proud to share.
We had a blast working with the whole crew. From the lighting department to the camera operators, from hotel staff to shoot talent, everyone came ready to collaborate, and the final product reflects that joint mission. Until next time!!
Want to book your stay at the Marriott Harbourfront? Click Here
Want to learn more about how JIVE can assist you and your business? Reach out below!
"MAKE MY LOGO BIGGER WITH SPECIAL GUEST SHAWN KING"
On this episode of Make My Logo Bigger, we celebrate having our very first returning guest, Senior VP and Executive Creative Director at Trampoline Branding, our friend, Shawn King. Over the hour, Shawn offers a straight forward look at what it takes to navigate the current advertising world, and how his outlook on the work and what's important within it, has shifted over the years.
Sit back as Shawn explores his own philosophies around the work, and gifts us with his insights, experiences, and outlooks as a result. With experience spanning from client-side to agency-side, this episode is full of knowledge valuable to anyone and everyone in the advertising industry. We hope you enjoy!
"Make My Logo Bigger With Special Guest Leslie Gascoigne"
Join us for an exciting episode of Make My Logo Bigger in which we speak with one of the biggest names in the Halifax advertising scene, Leslie Gascoigne. Leslie is President of one of the top local agencies, Trampoline, and shares with us what that means, what she’s learned, and what she loves most about this business. With a passion for instincts, compassion, connection, learning from failure and teamwork, Leslie has created her own path, and it's one that has delivered time and time again. This conversation offers an incredible opportunity to pull back the curtain on what happens internally at ad agencies like Trampoline and serves to demystify the agency experience - you don't want to miss it!
At Trampoline, Leslie collaborates daily with a team of over 20 passionate individuals comprised of strategic, creative, media and digital experts and oversees the development of integrated marketing communications solutions for regional and national clients such as Discover Halifax, Saint Mary's University, Halifax Shopping Centre, and many more. Leslie understands how to help clients effectively build their brands at all consumer touch points to generate real results. It’s safe to say she has a lot of knowledge to share on this industry. We hope you enjoy this instalment of Make My Logo Bigger!
Learn more about Leslie Gascoigne:
"MAKE MY LOGO BIGGER WITH SPECIAL GUEST MARY NAVAS"
On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE; the one and only, Mary Navas. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax.
Integrated marketing and communications strategies are her bread and butter and with her she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. You won’t want to miss it!
“One Port City” campaign, made in collaboration with JIVE, Mary and National PR
Learn more about Mary Navas:
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