Marketing for Hotels and Resorts
There is no better time than now to invest in your image and craft the perfect visual material to help tell your story to guests, solidifying you and your hotel/resort as the top choice when booking a vacation or getaway.
It may be tempting to rely on stock imagery, but going this route doesn’t help to exemplify your ACTUAL services and accommodations. Your clientele are smart, they can gauge authenticity better than you may be giving them credit for. The most powerful route is to dig deep, find what sets you a part, and demonstrate that with visual content that represents your brand in a meaningful way. Does this feel like a lot of work? That’s where we come in.
Deciding to work with a full service agency or supplier helps to alleviate stress from you and your team, and promises to deliver high quality images and video that can be used for promotional materials for years to come. When a team like ours steps in, we can help you determine key factors that can be utilized in your marketing campaign. This blog will outline some of those factors and help give insight into the process a team like JIVE applies to create powerful marketing assets for their clients.
Brand Identity
First, we must understand and solidify your hotel/resort’s brand identity. Brand identity refers to the unique personality, values, and attributes that your business conveys to guests through its marketing and branding efforts. A strong brand identity is essential for establishing a hotel or resort's reputation and standing out in a competitive market. Brand identity can be communicated through a variety of elements, including the property's name, logo, colours, typography, language, photography and video, messaging, and overall vision and design aesthetic.
A well-crafted brand identity can create an emotional connection with guests, reinforce a property's unique selling points, and build trust and loyalty over time. Consistency in branding across all marketing channels is key to establish a strong brand identity and ensure that guests have a clear and cohesive understanding of what a hotel or resort stands for.
This is why it is so important that your promotional videos and photos represent the accurate messaging. Your clientele want authentic, and real representation of what their stay will look like, include and feel like.
The most friction-free way to get this sorted out is by hiring an experienced company that is open to help you develop and execute your ideas without getting in the way of the message and identity of your brand. We are here to strengthen your message, and support it.
Differentiate your business using high-quality assets
In today's highly competitive market, hotels and resorts need to differentiate themselves to attract guests and remain relevant. One effective way to achieve this is by using high-quality photos and videos in their marketing strategy.
Hotels and resorts can stand out from the competition and appeal to potential guests by showcasing unique features and amenities, highlighting locations and surroundings, showcasing sustainability initiatives, reinforcing brand identity and creating memorable experiences. This isn’t always as easy as it sounds, and one can benefit greatly by enlisting the help of a trusted supplier with expertise in the realm of visual content.
By bringing on this kind of support, you can be sure that your photo and video content will be consistent, of high quality, and will create a narrative that both stays in line with your brand, and elevates it at the same time.
Good ideas can make or break your campaign, this is why working with a professional can be the deal breaker.
Leveraging Social media
Social media has become an indispensable tool for hotels and resorts looking to increase their visibility and attract more guests. With the proliferation of social media platforms such as Facebook, Instagram, TikTok and Twitter, properties have an unprecedented opportunity to showcase their unique features and amenities to a wide audience.
By leveraging social media effectively, hotels and resorts can increase brand awareness, engage with guests, and drive bookings. Good photography, and video especially, are critical components of a successful social media marketing strategy for hotels and resorts.
Alongside professional quality content it is important to have content that is real and relatable, people are also drawn to the real side of things, and having content that represents this is another way to tell your story.
Behind the scenes material and genuine interactions with people visiting your social channels are just the tip of the iceberg to creating last-longing relationships with your current and future guests.
These social media channels provide an excellent opportunity for hotels and resorts to connect with guests, partner with influencers, run targeted ads, and monitor and respond to feedback. By leveraging social media channels effectively and creating high-quality content, hotels, and resorts can increase their online presence, attract more guests, and stay ahead of the competition.
Final thoughts
In a nutshell, hotels and resorts can make use of photography, video, and social media to set themselves apart from competitors, boost brand awareness, communicate with guests, and drive bookings.
No matter how big or small your business is, one thing that needs to be always at the top of your priority list is spending some time looking at your marketing plan, and having the right team to have your back while executing this plan.
Here at Jive, we have the team and the expertise to help guide and support you on this journey. From photography, videography, droning, animation, social media planning and creating consulting, allow us to help you build a meaningful and successful campaign.
Until then, keep it creative!
