On this episode of Make My Logo Bigger, we speak to a friend of ours who holds a special place in his heart for advertising, Jamie Gilfoy. After working in the family business for ten years selling media, Jamie left to continue his immersion in the industry as a copywriter at M5. During this time, Jamie saw an opportunity in the market and started Aquatique Translation Services in 2014. Since then, his company has worked for and continues to work with most of the bigger Atlantic Canadian ad agencies and a number of national and international agencies as well. With interesting and thought provoking conversations about learning from the family business, what it means to add value, the complexity of linguistics in advertising, and how AI may shake the foundation as we know it - it’s one you won’t want to miss!
Make My Logo Bigger with Special Guest Brad Leblanc
This week on Make My Logo Bigger we speak to an entrepreneur who has received awards for business management, entrepreneurship, marketing, public speaking and leadership, the co-founder of BrainWorks - The Growth Agency, Brad LeBlanc. This possibilitarian is dedicated to helping his clients succeed on a global scale through disruptive thinking, innovative ideas and his infectious positivity - making his approach truly inspiring. Sit back as Brad discusses the power of being generous, the importance of withstanding the lows to enjoy the highs, and why he considers himself a “social entrepreneur”. All of this, plus a HUGE announcement from BrainWorks! You don’t want to miss it! Listen below:
Brad currently leads a team of more than 20 full-time talented creative artists and marketers in exceeding expectations of clients from a wide variety of industries. His team has helped clients shatter GUINNESS World Records while raising millions for charity, have helped host world leaders, and has worked with hundreds of clients on thousands of projects over the past decade. As the leader of this full-service integrated-marketing agency and multi-hat wearing entrepreneur with a passion for people, events, and hospitality, Brad specializes in helping companies and organizations of all sizes develop growth strategies and execute creative campaigns to help them get from where they are to where they want to be. The journey is not without it’s valleys and Brad will be the first to tell you there are more valleys than peaks - but the key is to never give up! Let us know what you thought of this episode below!
This episode brought to you in part by the fantastic team at Pattison Outdoor Advertising
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Make My Logo Bigger with Special Guest Mary Navas
On this episode of “Make My Logo Bigger” we get the opportunity to catch up with our friend, the ambitious, talented and lovely, Mary Navas. Since her appearance on season 1 of MMLB, Mary has made an exciting transition from working on the agency side of marketing - to creating her own marketing & events company, Macaw Marketing & Events. With inspiring conversation about striking out on your own, following your passion, and the foundational importance of relationships, Mary shares why starting Macaw has been such a powerful decision for her and her clients. If you’re looking for motivation and a reminder as to why you started in this business in the first place, this episode is for you!
This episode brought to you in part by the fantastic team at Pattison Outdoor Advertising
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MAKE MY LOGO BIGGER WITH SPECIAL GUEST NEIL MACKENZIE
On today’s episode of Make My Logo Bigger, we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more.
In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike. Enjoy!
Make My Logo Bigger with special guest Erin Esiyok-Prime
One today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. At Events East, Erin is responsible for the Halifax Convention Centre, Scotiabank Centre and Ticket Atlantic, overseeing the full integration of marketing activities for all areas of business, ensuring alignment with sales activities, strategic partnerships and the overall long-term strategy for the organizations. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Convention Centre succeed in an incredibly meaningful, and award-winning way.
With an emphasis on communicating the offerings of our province and the city of Halifax, Erin’s approach feels like a breath of fresh air. She speaks to the power of teamwork, partnerships, big ideas, standing out from the rest, the art of listening to both your team and client - and then putting what you learned into action. Enjoy!
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