JIVE PODCAST: "MAKE MY LOGO BIGGER" WITH SPECIAL GUEST JEFF SIMPSON

On this episode of “Make My Logo Bigger” we speak to our close friend, and well-known and respected Art Director, Jeff Simpson. Jeff chats with JIVE about the power of mistakes, what Art Direction really is, and the undeniable affect the recent pandemic has had on the advertising industry. With a dissection of how to make this work meaningful and powerful (for both the audience and the client) this episode serves as a reminder that creatives shouldn’t fear failure, but instead use it to their advantage.

From his early days of admiring and creating the ground-breaking (and at the time, illegal) art form of graffiti, Jeff knew that breaking the rules was something that could result in real artistic magic. It’s this approach to creating that has helped him dream up some incredibly powerful campaigns throughout his career. This rebel with a cause looks to connect and inspire people honestly, through big ideas and the guts to tackle them.

PTSD Awareness Campaign for the Mental Health Foundation of Nova Scotia. Art Directed by Jeff Simpson, shot by JIVE Photographic Productions.

Throughout our chat, one thing is apparent: Jeff is an incredibly talented Art Director. One who isn’t afraid to lean on other professionals to create the best work possible, and one who can recognize that mistakes give more than they take. It’s a refreshing angle from someone so well respected in this realm, and reminds us of why we started in this field ourselves.

“Unlock Hope” campaign for Adsum for Women and Children. Art Directed by Jeff Simpson, shot by JIVE Photographic Productions.

Want to feel re-inspired, or gain permission to go big and make a change? This episode is for you! Let us know what you think. 

Listen to “Make My Logo Bigger” on your favourite streaming platforms:

MMLB on Spotify

MMLB on Apple Podcasts

MMLB on Stitcher

MMLB on Anchor

MMLB on Radio Public

MMLB on Listen Notes


 

JIVE PODCAST: "Make My Logo Bigger" With Special Guest Melanie Taljaard

On this episode of Make My Logo Bigger, JIVE sits down with Marketing Innovator, HubSpot Partner and More In Store owner, Melanie Taljaard. Sit back while Melanie delivers a master class on inbound marketing, the integration of a digital tool kit, and how clients should spend their dollar when it comes to marketing. With thought provoking conversation, and many ah-ha moments, this is an episode you’ll be grateful you tuned in for.

With 23 years of experience, and time on the both the client and agency side, Melanie has a keen understanding of what the client really needs to benefit from an investment in marketing. She champions the combination of creativity, analytics, and bottomline results, while also understanding this industry is constantly evolving.

Melanie stands out to her clients because of her extensive resume, her fund sourcing knowledge and her ability to communicate marketing needs to clients. We’re so honoured to have had the chance to sit down with her and bottle a bit of that magic for our listeners. We hope you enjoy!



JIVE PODCAST: Make My Logo Bigger WITH SPECIAL GUEST SHAWN KING

This episode of Make My Logo Bigger is a special one as we speak to our long time friend, and incredibly talented creative, Shawn King. With years of experience both on the agency and client side, Shawn discusses the pivotal change in perspective that led him back to the advertising industry. 

As newly appointed Senior VP & Executive Creative Director at Trampoline, Shawn’s approach to the work is refreshingly simple and laid back: good ideas happen, and when they do you’ll know. This trust in his own eye has undoubtedly been part of the reason for his success in this industry, and to hear it from him directly is powerful. Shawn also discusses the importance of keeping your tank full - whether it be by flexing his creative muscle in other disciplines (like his band) or avoiding overthinking and burnout, his pointers, and his own journey, offer us great exercises for any and all creatives feeling overwhelmed. 

Shawn knew long ago that his superpower was his work ethic and the relationships he is able to build with his team, suppliers and clients. We know from our own work with Shawn how important this element of his process is, and to pick his brain on the subject has reinforced these point for all of us here at JIVE. Follow along for great stories of past projects and what it took to get them done. This is an episode you won’t wanna miss!

Shawn King LinkedIn

Shawn King Instagram

Reasons To Smoke Campaign

Turning A New Leaf Podcast

 

JIVE PODCAST: "Make My Logo Bigger: with special guest Dave Williamson"

On this episode of “Make My Logo Bigger” we speak to long time JIVE friend, athlete and entrepreneur, Dave Williamson. Dave is a decorated athlete and marketer alike, and to make things even more interesting, he’s found a way to bridge the gap between his creative work and his life’s passion: golf. 

As anyone who has played sports in their lives knows, athletics are filled with metaphors and lessons that help us navigate real life. Well, Dave has found a way to take that knowledge and implement it directly into his creative work. His understanding of mastery, practice, heart and smarts has equipped him with an invaluable trust in himself and what he has to offer.

His approach of creating authentic relationships before diving into the work has not only helped sustain the work - its made it better. Identifying what sets him apart, and using it to his benefit is the key ingredient to his success.

Dave is thought provoking, motivating, and inspiring. His truly unique take on marketing won’t just benefit your business - but your heart as well. We can’t wait for you to listen:



 

JIVE Productions Services

Over the past 25 years, JIVE has grown from its days as a commercial photography company, to a multi-media productions studio, offering a multitude of services. Our passion for bringing ideas to life and creating visual assets for you and your business means we will stop at nothing to deliver a top tier, premium product that you can be proud of. Interested in what JIVE can do for you and your company? Check out this list of our deliverable services and let’s get to work investing in your image.

PHOTOGRAPHY

JIVE’s longest standing service. We are Halifax’s go-to commercial photography studio. Whether shooting in our very own 1000+ square foot studio, or on location, we are well versed in producing high end products for both agencies and independant clients.

VIDEOGRAPHY

In today’s world, video content is king. JIVE Productions has been committed to creating premium videos for campaigns and clients for the past 10 years. With state of the art gear and continuous skill expansion, video is one of JIVE’s most powerful service offerings.

Corporate HEADSHOTS

The visual first impression. Headshots can help connect you to potential clients in ways that the written word and listed accolades simply cannot. At JIVE we deliver professional, premium headshots to help communicate who you are and what you do with the world.

DRONE Photography/Video

JIVE is now offering droning as an in-house service. Droning is an elevated element to bring your video project to the next level. Don’t underestimate what this add on can do for your project.

ANIMATION

Either as a stand alone, or in our editing process, JIVE is able to add animation to any project. This element helps to clarify messaging, and add an enticing element to any visual component.

PREMIUM SOCIAL MEDIA CONTENT CREATION/MANAGEMENT

JIVE’s newest service includes packages of content creation, management and roll out for platforms such as Instagram, Facebook, and LinkedIn. Reach out to learn more about what we offer in this sector!

Keep Connected

All in a day’s work. 📸 Some BTS from our recent shoot with @irvingshipbuild & @natatlantic
The stunning Atrium at Saint Mary’s University. An absolute pleasure to shoot - what a campus.
Environment, movement, fashion, style, spirit and so much more captured during this portfolio shoot with the incredible @solenebernier @lldmoore & @meyvnhfx . Which one catches your eye most? 📸
Working with DAL on this campaign, we were tasked with demonstrating the sought after careers grads find themselves in post education, as well as the beauty of life in Halifax that DAL grads come to love. 📸
Professional shots that also capture your nature and personality. That’s what JIVE loves to accomplish. Say hello to Mount Allison University’s President and Vice Chancellor, Dr. Ian Sutherland. Dr. Ian Sutherland was an absolute pleasu
Throwback to a past project in collaboration with the Dal Faculty of Management. We absolutely love how these shots turned out. 📸 @dalhousieu @dalmbasociety @dalmgmtsociety

Sound like we could be of service to you? Reach out today to learn more, and let’s invest in your image!