MAKE MY LOGO BIGGER WITH SPECIAL GUEST NEIL MACKENZIE

On today’s episode of Make My Logo Bigger, we sit with a passionate leader in tourism, with extensive history in marketing, sales, branding, and design, our friend: Neil MacKenzie. Neil is an entrepreneur, graphic designer and tourism professional who now sits as CEO of Yarmouth and Acadian Shores Tourism or YASTA for short. There he handles brand development, destination marketing and management, partnerships, fundraising, strategic planning and much more.

In this conversation, Neil takes us on a virtual tour of YASTA's current approaches, focuses and goals for the future. With insightful conversations about sustainable tourism, year-round marketing and the ripple effects of public policy, inflation and the post-covid landscape, this is a must listen for tourism enthusiasts and marketers alike. Enjoy!

Learn More about Neil MacKenzie & YASTA:

Neil MacKenzie on LinkedIn

Yarmouth Acadian Shores

Listen to Make My Logo Bigger on:

Spotify

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Make My Logo Bigger with special guest Erin Esiyok-Prime

One today’s episode, we sit down with the Director of Marketing & Communications at Events East, Erin Esiyok-Prime. At Events East, Erin is responsible for the Halifax Convention Centre, Scotiabank Centre and Ticket Atlantic, overseeing the full integration of marketing activities for all areas of business, ensuring alignment with sales activities, strategic partnerships and the overall long-term strategy for the organizations. With her 15 years of experience in public relations, marketing and communications, Erin gives an inspiring re-telling of her multiple unique marketing strategies that have helped Events East and the Convention Centre succeed in an incredibly meaningful, and award-winning way.

With an emphasis on communicating the offerings of our province and the city of Halifax, Erin’s approach feels like a breath of fresh air. She speaks to the power of teamwork, partnerships, big ideas, standing out from the rest, the art of listening to both your team and client - and then putting what you learned into action. Enjoy!

Learn more about Erin Esiyok-Prime:

LinkedIn
Events East
Instagram

Listen to MMLB on:

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Apple

Let's Talk Marketing: Hotels & Resorts

Marketing for Hotels and Resorts

There is no better time than now to invest in your image and craft the perfect visual material to help tell your story to guests, solidifying you and your hotel/resort as the top choice when booking a vacation or getaway.

It may be tempting to rely on stock imagery, but going this route doesn’t help to exemplify your ACTUAL services and accommodations. Your clientele are smart, they can gauge authenticity better than you may be giving them credit for. The most powerful route is to dig deep, find what sets you a part, and demonstrate that with visual content that represents your brand in a meaningful way. Does this feel like a lot of work? That’s where we come in. 

Deciding to work with a full service agency or supplier helps to alleviate stress from you and your team, and promises to deliver high quality images and video that can be used for promotional materials for years to come. When a team like ours steps in, we can help you determine key factors that can be utilized in your marketing campaign. This blog will outline some of those factors and help give insight into the process a team like JIVE applies to create powerful marketing assets for their clients.

Brand Identity

First, we must understand and solidify your hotel/resort’s brand identity. Brand identity refers to the unique personality, values, and attributes that your business conveys to guests through its marketing and branding efforts. A strong brand identity is essential for establishing a hotel or resort's reputation and standing out in a competitive market. Brand identity can be communicated through a variety of elements, including the property's name, logo, colours, typography, language, photography and video, messaging, and overall vision and design aesthetic.

A well-crafted brand identity can create an emotional connection with guests, reinforce a property's unique selling points, and build trust and loyalty over time. Consistency in branding across all marketing channels is key to establish a strong brand identity and ensure that guests have a clear and cohesive understanding of what a hotel or resort stands for.

This is why it is so important that your promotional videos and photos represent the accurate messaging. Your clientele want authentic, and real representation of what their stay will look like, include and feel like. 

The most friction-free way to get this sorted out is by hiring an experienced company that is open to help you develop and execute your ideas without getting in the way of the message and identity of your brand. We are here to strengthen your message, and support it.

Differentiate your business using high-quality assets

In today's highly competitive market, hotels and resorts need to differentiate themselves to attract guests and remain relevant. One effective way to achieve this is by using high-quality photos and videos in their marketing strategy.

Hotels and resorts can stand out from the competition and appeal to potential guests by showcasing unique features and amenities, highlighting locations and surroundings, showcasing sustainability initiatives, reinforcing brand identity and creating memorable experiences. This isn’t always as easy as it sounds, and one can benefit greatly by enlisting the help of a trusted supplier with expertise in the realm of visual content. 

By bringing on this kind of support, you can be sure that your photo and video content will be consistent, of high quality, and will create a narrative that both stays in line with your brand, and elevates it at the same time.

Good ideas can make or break your campaign, this is why working with a professional can be the deal breaker.

Leveraging Social media

Social media has become an indispensable tool for hotels and resorts looking to increase their visibility and attract more guests. With the proliferation of social media platforms such as Facebook, Instagram, TikTok and Twitter, properties have an unprecedented opportunity to showcase their unique features and amenities to a wide audience.

By leveraging social media effectively, hotels and resorts can increase brand awareness, engage with guests, and drive bookings. Good photography, and video especially, are critical components of a successful social media marketing strategy for hotels and resorts.

Alongside professional quality content it is important to have content that is real and relatable, people are also drawn to the real side of things, and having content that represents this is another way to tell your story.

Behind the scenes material and genuine interactions with people visiting your social channels are just the tip of the iceberg to creating last-longing relationships with your current and future guests.

These social media channels provide an excellent opportunity for hotels and resorts to connect with guests, partner with influencers, run targeted ads, and monitor and respond to feedback. By leveraging social media channels effectively and creating high-quality content, hotels, and resorts can increase their online presence, attract more guests, and stay ahead of the competition.

Final thoughts

In a nutshell, hotels and resorts can make use of photography, video, and social media to set themselves apart from competitors, boost brand awareness, communicate with guests, and drive bookings. 

 

No matter how big or small your business is, one thing that needs to be always at the top of your priority list is spending some time looking at your marketing plan, and having the right team to have your back while executing this plan. 

Here at Jive, we have the team and the expertise to help guide and support you on this journey. From photography, videography, droning, animation, social media planning and creating consulting, allow us to help you build a meaningful and successful campaign. 

Until then, keep it creative!

 

MAKE MY LOGO BIGGER SPECIAL EPISODE COLLABORATION WITH ARMBRAE'S Suzanne Morrison and Meaghan Jackson

Today’s episode of Make My Logo Bigger is a collaborative sit down with Armbrae Academy’s Admissions and Marketing Director, Suzanne Morrison, and Advancement Officer, Meaghan Jackson. An insightful how to for not-for-profit marketing, we discuss how this powerhouse team of women are digging their heels in to demonstrate how impactful their independent school has been, and can be to families and students alike. We touch on the pros and cons of wearing many hats, the power of social media, and the importance of connectivity between alum, current/prospective students, families and donors.

This team leaves no stone unturned, and to hear their approach is a great reminder of what’s at the core of all marketing - a strong sense of identity, and how to share that with the world. Enjoy!

Want to learn more about Armbrae? RSVP to their Open House taking place on May 30th from 6:30pm-8pm HERE

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

Make My Logo Bigger with Special Guest Andree Gracie

On this week’s episode, we sit down with our friend, and owner of Grey Sea Artist & Event management, Andree Gracie. Andree has a rich history of working in tourism, television, sales, marketing, music, and cultural events, and has long been a well known name throughout the Atlantic provinces for the work she does. Her approach to making cultural events impactful, her artists’ careers successful, and her own business growable is valuable to everyone looking to make their mark on any industry. Her journey is one for the books, and serves to support her belief that one opportunity always leads to another. With inspiring anecdotes, thoughtful advice, and heartwarming conversation, this episode with Andree feels like a warm coffee chat with a mentor. It’s a episode you don’t want to miss! Enjoy!

This episode was brought to you in part by the incredible team at Pattison Outdoor Advertising.

Learn more about Andree:

On Instagram

On Facebook

On LinkedIn

Stream MMLB on:

Spotify

Apple Podcasts