JIVE PRODUCTIONS TACKLES ALC'S SCRATCH N' WIN CAMPAIGN!

Recently, we were approached by our good friends at Arrival + Departures to help bring to life their vision for a new Atlantic Lottery Scratch N Win Campaign. Our job was to produce stills/prints that would extend the concept of the video component from another aspect of the campaign. We needed to tell the story that Scratch N Win can bring joy and fun to even the most mundane of moments, or even when you just have time to kill.

The overall concept was to create/build a stylized set that would lend itself to three separate scenarios. We needed this set to become a bus stop, an airport, and a home. After much discussion and planning, we set out to paint the back wall of the studio that identifiable ALC blue. After accomplishing this aspect, we moved forward laying 4 sheets of 4 x 8 plywood in the foreground, painted those to match the wall, and there we had it - our ALC set.

We ended up with a blue universe that was roughly 17 feet wide, 10 feet high, with an 8 foot foreground. Creating a clean, simple, minimalist set allowed us to dress each of the scenarios accordingly, moving efficiently through the shoot. We had just enough props to tell the story, but not enough to divert from the primary messaging.

To draw attention to our hero talent, we ensure they were dressed in colours that would pop against the blue, while secondary talent wore more natural colours. The hero talent, scratching their ticket, were directed to be excited and engaged, while the secondary talent were directed to just look natural. This draws the eye to our hero talent, without changing the desired messaging.

This was a big shoot, that took days to prep for, and called on many folks to make possible. We owe a huge thank to the incredible wardrobe stylists, make up artists, talent and art direction that made this all possible, and as successful as it was. Major shout outs to Full Spectrum Talent Agency for the talent they brought in, as well as their professionalism, and to Arrivals + Departures who were incredible to work with - as always.

This was one for the books - We hope you like the finished product.

JIVE PODCAST: "MAKE MY LOGO BIGGER WITH SPECIAL GUEST IAIN DEANS"

On this episode of Make My Logo Bigger, JIVE sits with multiple national and international creative award winner, incredibly talented copywriter and creative director, Iain Deans. Iain now holds the title of Senior Counsel for Creative Strategy at NATIONAL PR Atlantic, and has years of experience creating meaningful strategy for the clients lucky enough to have worked with him and National PR. From discussing a fresh and unique approach to pulling brand narrative from those you least expect - to mental health and creativity, no rock is left unturned. With meaningful discussion about corporate therapy, relationships, and the importance of curiosity and listening, this is an episode that will shift your approach to the work from here on out. A must listen that we are excited to share.

Iain is insightful and inspiring as he discusses the importance of ego-free work, and of hiring smart people, and giving them the space to be just that - smart. Collaboration, listening, and expression are the pillars of the strategic work that can create an actual difference, and this is proven with his interesting anecdotes and examples from the field. As Iain so eloquently shares, its about getting to the truth for the client, and to do that, we must look at everyone involved - even those you least expect!

One Port City Campaign shot by JIVE Photographic Productions in collaboration with The Port Of Halifax and National PR Atlantic

Recently we had the pleasure of working with Iain and National PR recently for their #OnePortCity campaign with the Port of Halifax, and we truly learned so much from the experience. It has quickly become one of our most memorable jobs, and one that has expanded our understanding of branding and strategic planning. We believe this episode of Make My Logo Bigger does this as well. We hope you enjoy - and don’t be shy to let us know what you think! Happy listening!

Listen to “Make My Logo Bigger” on your favourite streaming platforms:

MMLB on Spotify

MMLB on Apple Podcasts

MMLB on Anchor

MMLB on Public Radio




JIVE PODCAST: "MAKE MY LOGO BIGGER" WITH SPECIAL GUEST JEFF SIMPSON

On this episode of “Make My Logo Bigger” we speak to our close friend, and well-known and respected Art Director, Jeff Simpson. Jeff chats with JIVE about the power of mistakes, what Art Direction really is, and the undeniable affect the recent pandemic has had on the advertising industry. With a dissection of how to make this work meaningful and powerful (for both the audience and the client) this episode serves as a reminder that creatives shouldn’t fear failure, but instead use it to their advantage.

From his early days of admiring and creating the ground-breaking (and at the time, illegal) art form of graffiti, Jeff knew that breaking the rules was something that could result in real artistic magic. It’s this approach to creating that has helped him dream up some incredibly powerful campaigns throughout his career. This rebel with a cause looks to connect and inspire people honestly, through big ideas and the guts to tackle them.

PTSD Awareness Campaign for the Mental Health Foundation of Nova Scotia. Art Directed by Jeff Simpson, shot by JIVE Photographic Productions.

Throughout our chat, one thing is apparent: Jeff is an incredibly talented Art Director. One who isn’t afraid to lean on other professionals to create the best work possible, and one who can recognize that mistakes give more than they take. It’s a refreshing angle from someone so well respected in this realm, and reminds us of why we started in this field ourselves.

“Unlock Hope” campaign for Adsum for Women and Children. Art Directed by Jeff Simpson, shot by JIVE Photographic Productions.

Want to feel re-inspired, or gain permission to go big and make a change? This episode is for you! Let us know what you think. 

Listen to “Make My Logo Bigger” on your favourite streaming platforms:

MMLB on Spotify

MMLB on Apple Podcasts

MMLB on Stitcher

MMLB on Anchor

MMLB on Radio Public

MMLB on Listen Notes


 

JIVE PODCAST: "Make My Logo Bigger" With Special Guest Melanie Taljaard

On this episode of Make My Logo Bigger, JIVE sits down with Marketing Innovator, HubSpot Partner and More In Store owner, Melanie Taljaard. Sit back while Melanie delivers a master class on inbound marketing, the integration of a digital tool kit, and how clients should spend their dollar when it comes to marketing. With thought provoking conversation, and many ah-ha moments, this is an episode you’ll be grateful you tuned in for.

With 23 years of experience, and time on the both the client and agency side, Melanie has a keen understanding of what the client really needs to benefit from an investment in marketing. She champions the combination of creativity, analytics, and bottomline results, while also understanding this industry is constantly evolving.

Melanie stands out to her clients because of her extensive resume, her fund sourcing knowledge and her ability to communicate marketing needs to clients. We’re so honoured to have had the chance to sit down with her and bottle a bit of that magic for our listeners. We hope you enjoy!



JIVE PODCAST: Make My Logo Bigger WITH SPECIAL GUEST SHAWN KING

This episode of Make My Logo Bigger is a special one as we speak to our long time friend, and incredibly talented creative, Shawn King. With years of experience both on the agency and client side, Shawn discusses the pivotal change in perspective that led him back to the advertising industry. 

As newly appointed Senior VP & Executive Creative Director at Trampoline, Shawn’s approach to the work is refreshingly simple and laid back: good ideas happen, and when they do you’ll know. This trust in his own eye has undoubtedly been part of the reason for his success in this industry, and to hear it from him directly is powerful. Shawn also discusses the importance of keeping your tank full - whether it be by flexing his creative muscle in other disciplines (like his band) or avoiding overthinking and burnout, his pointers, and his own journey, offer us great exercises for any and all creatives feeling overwhelmed. 

Shawn knew long ago that his superpower was his work ethic and the relationships he is able to build with his team, suppliers and clients. We know from our own work with Shawn how important this element of his process is, and to pick his brain on the subject has reinforced these point for all of us here at JIVE. Follow along for great stories of past projects and what it took to get them done. This is an episode you won’t wanna miss!

Shawn King LinkedIn

Shawn King Instagram

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